The short answer
Make one dynamic QR code per listing and print it at least 10–15 cm (4–6 in) wide on the yard sign, which people read from the sidewalk at about 1–1.5 m. Point it at the listing page or a virtual tour, and when the home sells, repoint the code to similar listings or your agent page. Use 2.5–3 cm on flyers and window cards.
How to make a QR code for a property listing
Choose the destination
Link to the single page that best sells the home: your listing page, a virtual tour or a photo gallery. A phone-friendly page with photos, price and a contact button works best.
Create one dynamic code per listing
Name each code by address. A dynamic code lets you change the destination when the listing changes, goes under contract or sells.
Size for the sidewalk
People scan a yard sign from the sidewalk or driveway, around 1–1.5 m away. Make the code 10–15 cm wide, mounted at chest-to-eye height on a flat panel.
Use the same code across materials
Use one code on the sign, flyers and window cards, or make a code per material to compare which brings visitors. Name them “123 Main St – sign”, “– flyer”.
Repoint when the status changes
When the listing goes under contract, switch the code to a “Sold, see similar homes” page or your agent profile. The sign keeps earning leads.
Size, distance and placement
- Best code type
- Dynamic URL code per listing, named by address
- Yard sign
- Read from the sidewalk at 1–1.5 m: 10–15 cm (4–6 in) wide
- Window card or flyer
- Held in the hand or read at 50 cm: 3–5 cm
- Mounting
- Flat panel at chest-to-eye height, away from rider, “For Sale” text and grommets
- Destination
- A fast mobile page with photos, price and a contact button
- Vehicle traffic
- Do not encourage scanning from a moving car; design for pedestrians and visitors
- After the sale
- Repoint to similar listings or your agent page
Static or dynamic for a sign?
Dynamic. A yard sign is reused across listings and the listing page changes with every price drop, open house and status update. A static code locks the sign to one URL and goes dead the moment that page is removed. A dynamic code can be repointed from your phone, so one printed sign can serve a listing, then a sold notice, then the next home. Scan counts per sign show which properties draw interest.
Common mistakes
Tip: create a separate code for open-house signs and for the “virtual tour” flyer. When the tour code is scanned more than the sign, you know where to put the budget.
Frequently asked questions
How big should a QR code be on a yard sign?
At least 10–15 cm (4–6 in) wide for someone scanning from the sidewalk, mounted at chest-to-eye height on a flat panel.
What happens to the code after the home sells?
With a dynamic code, you change the destination to a sold notice, similar listings or your agent page. A static code would be stuck on the old URL.
Should I make one code per listing?
Yes. Per-listing codes let you name them by address, change each destination independently and compare scans.
Can I add my contact details to the code?
Yes, as a contact card, but a dynamic link to a page with a call button and photos converts better and can be updated.